It me.

I’m Alana, a California-based Senior Copywriter and brand storyteller with a background in social media marketing and an on-the-side knack for embroidering portraits of your pets (yep).

I’ve spent nearly a decade in the e-commerce and retail space creating engaging copy & content for brands including Shopbop, Stitch Fix , Zappos, Sam Edelman, Rakuten Rewards, Michael Kors & more.

My body of work includes features on Reformation, Madewell, Ulla Johnson, STAUD, Zimmermann, Veronica Beard, Crocs, Birkenstock, Levi’s, AGOLDE…plus more names you probably know and love.

Call me, beep me.

(Here’s where to reach me)